What I do

Professional background and career history

Experience

Projects

Events

Tech stack

Education

Data Science & Machine Learning

Modern JavaScript

UX Research

Marketing & Advertising

Visual Arts

Doubled the revenue of a private medical centre in London by improving user experience and ads.

Researched how to improve hiring at scale, and built an interviewing platform that helped 1,000+ designers practise portfolio presentations.

Advised Ultimate Guitar, Osome UK, and HomeCredit Bank on design team hiring, design systems, and integrating design into product development.

— Global Talent Visa

Moved to London

Managed two teams to improve retention and build a recommender for a fragrance subscription at a YC-alumni startup.

— Exceptional Talent Visa

Moved to New York

Built and scaled the product design department at one of Moscow's largest banks; created and open-sourced a design system that accelerated digital transformation.

Designed internal mobile security platform for enterprise deployment.

Designed information architecture for Yandex.Disk mobile app.

Founded and grew a design studio to 9 employees; acquired by Molinos advertising agency in 2010.

User interviews, usability testing, survey design, and jobs-to-be-done analysis.

Customer Research

Design systems, information architecture, prototyping, and end-to-end product development from concept to launch.

Product Design

Market positioning, roadmapping, pricing, and go-to-market planning.

Product Strategy

Journey mapping, service design, and touchpoint optimization across digital and physical channels.

Customer Experience

Experimentation frameworks, A/B testing, funnel analytics, and BI infrastructure.

Data Analytics

Scaling product and design teams, establishing processes, mentorship, and building cultures of craft.

Team Growth

Ivan Vasilev

Digital product director

Researched what makes a successful job application by gathering 243 real designer applications and enlisting 16 hiring managers from Intercom, Revolut, Miro, and others. Trained an ML model that predicted application success with 75% accuracy.

Research

Scientific Hiring

Created the Digital Product Design curriculum at British Higher School of Art and Design, covering Agile processes, web/mobile development, design systems, and user testing. Achieved 93% approval rating — well above the 80% average.

Product Design Course

Python library for generating layered color palettes using logarithmic lightness scales. Supports light/dark modes and generates CSS variables. Eliminates the need for opacity adjustments in design systems.

Tools, API

Colorize

Pro-bono office hours helping designers with job search, career paths, and burnout. Received 100+ registrations in two weeks; conducted individual sessions with 80+ designers.

Mentoring

Career Consulting

Published book on trademark creation and registration from a designer's perspective (Mann, Ivanov & Ferber). Later made available free online, now averaging 11 minutes time-on-page with 40,000 annual visitors.

Tech stack

Methods

Languages

Frameworks

Tools