What I do

Professional background and career history

Experience

Projects

Events

Tech stack

Education

Data Science & Machine Learning

Modern JavaScript

UX Research

Marketing & Advertising

Visual Arts

Doubled the revenue of a private medical centre in London by improving user experience and ads.

Researched how to improve hiring at scale, and built an interviewing platform that helped 1,000+ designers practise portfolio presentations.

Advised Ultimate Guitar, Osome UK, and HomeCredit Bank on design team hiring, design systems, and integrating design into product development.

— Global Talent Visa

Moved to London

Managed two teams to improve retention and build a recommender for a fragrance subscription at a YC-alumni startup.

— Exceptional Talent Visa

Moved to New York

Built and scaled the product design department at one of Moscow's largest banks; created and open-sourced a design system that accelerated digital transformation.

Designed internal mobile security platform for enterprise deployment.

Designed information architecture for Yandex.Disk mobile app.

Founded and grew a design studio to 9 employees; acquired by Molinos advertising agency in 2010.

User research, information architecture, design systems, end-to-end product development from concept to launch.

Product + UX

Computer vision, NLP, speech-to-text, vector embeddings, and recommendation systems using Python.

ML + Data Science

End-to-end BI infrastructure, attribution tracking, funnel analytics, A/B testing, and retention optimization.

Growth + Analytics

Scaling design and product teams, establishing processes, and creating cultures of craft.

Career coaching

What I Do

Ivan Vasilev

Digital product director

Researched what makes a successful job application by gathering 243 real designer applications and enlisting 16 hiring managers from Intercom, Revolut, Miro, and others. Trained an ML model that predicted application success with 75% accuracy.

Research

Scientific Hiring

Created the Digital Product Design curriculum at British Higher School of Art and Design, covering Agile processes, web/mobile development, design systems, and user testing. Achieved 93% approval rating — well above the 80% average.

Product Design Course

Python library for generating layered color palettes using logarithmic lightness scales. Supports light/dark modes and generates CSS variables. Eliminates the need for opacity adjustments in design systems.

Tools, API

Colorize

Pro-bono office hours helping designers with job search, career paths, and burnout. Received 100+ registrations in two weeks; conducted individual sessions with 80+ designers.

Mentoring

Career Consulting

Published book on trademark creation and registration from a designer's perspective (Mann, Ivanov & Ferber). Later made available free online, now averaging 11 minutes time-on-page with 40,000 annual visitors.