Ivan Vasilev

Product vision: Built online booking system from zero — end-to-end patient flow, integrations, pricing logic, and analytics powering acquisition growth

Market research and go to market: Ran a series of experiments (A/B forms, landing pages, ad restructuring) — +40% leads, +20–30% conversion lift, flat budget

Product roadmap ownership: Prioritised across marketing, clinical ops, and tech. Aligned doctors, admin team, and engineering around shared goals

Product development & launch: Shipped MVP → v1 booking system; built attribution pipeline (4–5 datasets, ~80% accuracy on new customer tracking)

Built BI infrastructure — attribution tracking, funnel analytics, offline conversion measurement

End-to-end CX: Launched new service formats bridging digital and in-clinic experience — positioning, provider partnerships, full-body scan packages, integrated patient flows

AI-driven prototyping (current): Rapidly prototyping and shipping digital medical tools — scan data visualisation for patients, clinical tools for doctors, and AI integrations into care workflows

Product strategy: Identified underserved market (designers struggling with interview prep), validated with 240+ application reviews from 16 hiring managers at Intercom, Revolut, Miro, Arrival, etc.

Data-driven decision making: Core product challenge — developed peer-matching algorithm achieving 80%+ bilateral attendance rates through iterative testing; this led to consistent show-ups on a platform and consistent automated interviews

Product development & launch: Designed end-to-end CX around ML capabilities — video processing and guided interview preparation

AI/ML implementation: Built candidate search using computer vision, speech-to-text, and vector embeddings

User research: Trained ML model predicting application success with 75% accuracy, informing product features

Advised startups and banks on hiring top-tier designers and building design teams

Consulted on design system development and integrating design into product processes

User research & data-driven decision making: Conducted on-site user interviews, card sorting, and A/B tests to validate navigation redesign. Improved task success rate by 20%

UX/UI & onboarding: Redesigned modular main page—sections automatically rearranged based on user goals. Added upcoming shipments section (reduced churn by ~1,600 users/month), reduced shipping address issues by 38%

Cross-functional collaboration: Partnered with data science team on ML-based fragrance recommender. Prepared data for model training, designed recommendation UI. Increased engagement by 50%

Customer research: Interviewed power users to understand fragrance selection behaviour. Designed large product cards showing notes, reviews, and descriptions—50% increase in products added to queue

Product roadmap ownership: Prioritised retention initiatives across recommender system, mobile app, and web experience—balancing user needs with business impact

Product development & launch: Led native iOS app from concept to launch, defining user stories and coordinating designers and engineers

Product strategy: Created and open-sourced the first industrial-grade design system in Russian fintech, setting technical and UX standards across the bank

Product development & launch: Led the team that redesigned retail and corporate online/mobile banking (payments, transfers, account management)

Cross-functional collaboration: Aligned design, engineering, and business stakeholders across retail and corporate divisions during multi-year digital transformation

People management: Built and scaled product design department from 0 to 30+ professionals, recognised as Top 5 in the Russian design community. Optimised hiring process, reducing time-to-hire from 30 to 8 days

Designed internal mobile security platform for enterprise deployment at the Goldman Sachs / Synchronoss joint venture. Six-month engagement covering design system strategy, UX research, and UI delivery for iOS and Android. Prepared research presentations and collaborated closely with engineering — recognised for strong cross-functional partnership.