Digital product director
London, UK·20+ years in product, design, and growth
Product-led growth. Meaningful iterations and experiments. Data science and ML. Startups, healthcare, finance, and e-commerce.
Doubled the revenue of a private medical centre in London by improving user experience and ads.
Built end-to-end BI infrastructure: attribution tracking, funnel analytics, offline conversion measurement
Automated admin workflows and integrated booking systems via webhooks and APIs
Researched how to improve hiring at scale, and built an interviewing platform that helped 1,000+ designers practise portfolio presentations.
Designed peer-to-peer review system and video interview platform
Developed peer-matching algorithm with 80%+ bilateral attendance rates
Implemented ML-based candidate search using computer vision and vector embeddings
Advised Ultimate Guitar, Osome UK, and HomeCredit Bank on design team hiring, design systems, and integrating design into product development.
Advised startups and banks on hiring top-tier designers and building design teams
Consulted on design system development and integrating design into product processes
Sr Product Manager
Managed two teams to improve retention and build a recommender for a fragrance subscription at a YC-alumni startup.
Overhauled Fragrance recommender (core business feature), increasing engagement by 50% and improving LTV
Revamped information architecture—reduced churn by ~1,600 customers monthly, dropped recurring shipping address issues by 38%, improved success rate of core user stories by 20%
Led iOS app from development through launch, defining initial user stories and supervising a team of designers and engineers
Drove product decisions through user interviews, A/B tests, and quantitative analysis
Built and scaled the product design department at one of Moscow's largest banks; created and open-sourced a design system that accelerated digital transformation.
Scaled product design department from 0 to 30+ professionals, recognized as Top 5 in the Russian design community
Created first industrial-grade design system in Russian fintech, accelerating digital transformation across the bank
Led the redesign of retail and corporate online and mobile banking for 15M+ users
Reduced tech talent time-to-hire from 30 to 8 days
Lead Product Designer
Designed internal mobile security platform for enterprise deployment.
I took part in the redesign of an internal mobile security platform at the Goldman Sachs / Synchronoss joint venture. It was a six-month project where I delivered UI layouts and collaborated with the engineering team to improve the UX for mobile apps (iOS and Android).
Lead Product Designer
Designed information architecture for Yandex.Disk mobile app.
Founded and grew a design studio to 9 employees; acquired by Molinos advertising agency in 2010.