Customer Research
User interviews, usability testing, survey design, and jobs-to-be-done analysis.
Expertise
What I do
Measurable improvements in customer experience and growth. I work across disciplines in a continuous loop — stepping in wherever the problem demands, then circling back as the product evolves.
Product Design
Design systems, information architecture, prototyping, and end-to-end product development from concept to launch.
Product Strategy
Market positioning, roadmapping, pricing, and go-to-market planning.
Customer Experience
Journey mapping, service design, and touchpoint optimization across digital and physical channels.
Data Analytics
Experimentation frameworks, A/B testing, funnel analytics, and BI infrastructure.
Team Growth
Scaling product and design teams, establishing processes, mentorship, and building cultures of craft.