Hello, I'm Ivan —

digital product designer and data science enthusiast

Former Director of digital product design at Scentbird (retail startup, USA) and Alfa-Bank (15+ mln. customers in CIS). Created a design department from zero to a sound team of 30 UI engineers and launched an open-sourced design system to speed up the bank's digital transformation.

Launched a successful Crash Course on Digital Product Design at the British Higher School of Design in 2017. Published a book on branding in 2013. Public speaker on product design matters.

I practice Python daily since 2018. Understanding data science and machine learning helped me to redesign the fragrance recommender at Scentbird and develop my own projects.

I live and work in New York.

Recent projects


2019, 2020

Experiment, Prototype, MVP. 500+ designers rated each other's resumes and portfolios to learn how to improve their own.

Product manager, designer, research, backend (algorithms and ML), frontend. This is my own project.



Fragrance subscription service.

Product manager, designer, and researcher

Archive (2010-15)

Book on branding (in Russian)

2013, 15

Dozens of notes and articles from my consulting projects turned into a 16-chapters book. It covers subjects ranging from assembling the creative team and naming to domain names and trademark registration. It was very useful and practical back in a day.

Author, designer

Fonts and typography

2011, 18

My passion! Only a handful of my fonts survived, though. Mainly because they were ready enough to be published at Myfonts.com ➝

Typeface designer