Ivan Vasilev
Digital product design
Leadership
Code
London, UK

I am a product manager, designer, and founder (banks, fintech, and startups). I managed a product team in New York (Scrum, product discovery, retention) and a team of 30+ designers at Alfa-bank (management, design strategy, hiring, design system in code).

Since 2020, I have been living and working in London, building Presentum.

As a hands-on product designer, I am passionate about machine learning, prototyping with code, and building products people love. As a manager, I foster teamwork and I value the personal and professional growth of the people I work with.

Full resume, education and past events →

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Work

Presentum

Since 2021
Founder, product designer
Built the whole thing
I built a platform where designers practice their past work presentations with peers, record videos, improve presentation skills, and get valuable feedback. Vetted videos are processed with ML (natural language processing, computer vision) to create a comprehensive and searchable profile for hiring. Managers can search for a specific experience and watch interviews when convenient, saving weeks from a recruitment process.
presentum.io
Product discovery
Startup
UX+UI
Python
JavaScript
React
Django

Colorize

UI automation tool
Logarithmic color palettes
Designer and developer
Developed in 2022
Colorize generates logarithmic color palettes for a given hue. Such an approach prevents the use of opacity and reduces development issues. It supports dark mode and calculates text color for each background color. It is available as an API, Python classes and as a JavaScript library (open-sourced).
Demo standPython classescolorLayer npmcolorLayer Git
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Design systems
Color management
React
Python
JavaScript
CSS
npm
Open source

Scentbird

2018-2020
Subscribtion, retention
Product manager and designer
ML, recommender
Y Combinator-backed
I worked as a product manager and designer to improve retention in NYC-based fragrance subscription service. Our goal was to retain subscribers by offering better recommendations and helping them to pick and explore more fragrances.
Case studies
See 579 reviews
Moschino Funny!
Moschino
Vanilla
Pomegranate
Peony
Patchouli
Moschino Funny! Is an uplifting perfume by Moschino launched at the end of spring 2007. It is a floral-fruity funny fragrance for young girls. The composition opens w...Read more
Add to queue
See 137 reviews
The One
Dolce & Gabbana
Pomegranate
Vanilla
Peony
Patchouli
Musk
The One is a contemporary and graceful fragrance that embodies the spirit of modern femininity. The top notes of tuberose and jasmine create a floral and enchanting o...Read more
Add to queue
See 1893 reviews
Black Orchid
Tom Ford
Pomegranate
Vanilla
Peony
Patchouli
Musk
Black Orchid is opulent and classically dark; its fragrance is in line with the best creations of the best perfume houses. A luxurious and sensual fragrance with a ri...Read more
Add to queue
Product discovery
Startup
UX+UI
ML
Recommender
React
User research

Scientific hiring

2020
Research, data analysis
16 hiring managers rated 243 job applications
App, ML model
What makes a good job application? I built an app and designed an experiment where 16 hiring design managers rated 243 real applications. I analyzed all the data to know how accurate managers are in their decisions, what makes them want to invite a designer for an interview, and more. Please read the report about an experiment design and outcomes.
Research: design and results
Design management
Research
Data analysis
Python
JavaScript
Hiring

Alfa-bank

2012-2018
Design director at Alfa-bank. In six years, I have built one of the top-5 most renowned design departments in Russian Big Tech. We were among the first corporations to open-source and implement a design system on an industrial scale. We redefined online banking and created an industry leader and a plethora of mobile and online banking apps and services.
Design management
Design systems
Hiring
Banking
Fintech

Book on branding and trademarks

Author, designer
Published in 2013
Branding, typography, trademarks, asset management
Mann, Ivanov and Ferber
In the early 2000s, I was exploring both graphic and web design. My notes and articles on branding and trademarks and my experience working with clients on their branding projects turned into a book that was published in 2013 in one of the most prominent publishing houses in Russia (MIF). I also designed the book layout myself.
Rating results.
Branding
Trademarks
Asset management
Typography