work
Scentbird
YC-backed fragrance subscription startup with over 300K subscribers
Director of digital product design
- Redesigned information architecture (improved success rate of core user stories by 20%)
- Designed/implemented new recommendations system (algorithms and UI). Increased the LTV and improved UX (50% increase in engagement).
- Managed the full life cycle of mobile app, in addition to supervising the app design and a team of five engineers.
- Managed the Retention product team.
Alfa-Bank
15M+ retail and 400K+ corporate customers
Head of design
- Built out the design department and successfully hired 30+ product designers. My design department was recognized as Top 5 in the Russian design community.
- Implemented a design system to speed up digital transformation and to ensure processes aligned with the bank's strategy.
- Spearheaded the redesign of Alfa-Bank's online and mobile banking app.
- Improved tech talent hiring processes.
The Russian Design Cup
An open annual competition for experienced and aspiring designers organized by Mail.Ru Group.
Jury
The Russian Design Cup contest attracted 1467 participants in 2017. Along with four other distinguished design managers, we provided feedback and rated hundreds of submitted works in four rounds.
Studio+Molinos
My design studio was acquired by Molinos ad. agency in 2010
Founder → head of design
By 2009 my studio had nine employees and became a well-known web production in St Petersburg. In early 2010, I negotiated with Molinos ad. agency, and my studio merged into their structure, becoming its web production department.
Soft5
Soft5 LAN center automation software
Co-founder
- Co-founded a successful startup while in high school. The market-leading solution for accounting and automation of internet cafes. KravNetAdmin platform protected workstations from unauthorized changes and ensured precise and secure accounting of the equipment utilization.
- Managed and oversaw UI design, website design, and online advertising.
- Prepared marketing campaigns which sold over 100 copies within the first year.
events
HeyGrowth Summit 2022 →
Scientific hiring
Online conference about product growth and design. I shared findings from the research about hiring product designers at a scale. Fun fact: this was the most upvoted talk in the product design section.
Design Weekend Suzdal 2021 →
Product Designer Career
2500+ attendees.
Design Line Boost—2
Preparing for a product design interview
900+ online attendees. Educational event held by Design Line, Sergei Krasotin and Alexander Kovalsky
Design Prosmotr: Season 10 →
Digital Product Design: Role, Goal, Method
~500 attendees. One of the most popular regular design conferences in Russia
Codefest 2018 →
Digital Product Design: Role, Goal, Method
2042 attendees. The biggest tech conference in Siberia, Russia
Design Weekend Perm 2018 →
Digital Product Design: Role, Goal, Method
~300 attendees. Fundraising, lecture on product design
The 19th World Festival of Youth And Students →
Designer 2022
20 000 people from 180 countries. This is an international festival with top speakers. I prepared a special speech on the future of the design profession (hence 2022).
Design Weekend NN 2017 →
Common Mistakes in Digital Product Design
~1500 attendees. Fundraising for an event and a lecture on digital product design
UX-Sreda, @Mail.Ru Hq →
Design Systems
~120 attendees. The regular event hosted by Mail.Ru, usually focused on one specific design topic (this one was on Design Systems)
Dribbble Meet-Up 2017 →
Design Systems
The Moscow chapter of Dribbble meetup took place for the 6th time in June 2017. The event is hosted in the headquarters of Mail.Ru, one of the top 5 internet companies in Russia, and brings together the Russian Design community. 1000+ attendees and 10000 online viewers.
Design Weekend Kazan 2017 →
Design Team and 10 Product Design Principles
~1000+ attendees. Fundraising, lecture on product design
RIT++ →
Habrahabr Open Studio
One of the biggest tech conferences in Russia, accompanied by special online translations organized by Habr, the biggest tech community in Russia. Habr invited me for an interview and as a moderator. At the peak moment there were a whopping 10000 online viewers.
Strelka Lektorij NN
Design Team and 10 Product Design Principles
Codefest 2017 →
Design Team and 10 Product Design Principles
1782 attendees. The biggest tech conference in Siberia, Russia
Kunsthalle
German culture in Saint Petersburg
Luckily, someone (I believe, Nikita Kanukov) took a picture of me talking in public in 1997. This is my first public speech. My first speech in English and abroad. The story behind this picture: I used to study the History of Arts in St. Petersburg State Hermitage. I took part in a student exchange program between the Hermitage and Kunsthalle (Hamburg). As a part of this program, a dozen selected students who participated in scientific work were invited to talk about it in Germany.
contacts
I live in London, UK