data + design + dev
Ivan Vasilev, 2023
  • Ivan Vasilev →
  • Founder at Presentum, hiring platform for digital creatives, UK (since 2021);
  • Marketing director at VisitHealth, private clinic in Central London (since 2024);
  • Director of digital product design at Scentbird, YC alumni, retail subscription, New York (2018 – 20);
  • VP of Design at Alfa-bank, online/mobile banking, fintech, Moscow (2012 – 18);
  • Designer at (since 2000).


Product design, retention
Retail, subscription
Product design, strategy
Fintech, Retail
Goldman Sachs
Product design
Fintech, Security
Ultimate Guitar
Design hiring
Home Credit Bank
Design management
Product design
Product management
Product management
Creative, Recruitment


I joined a healthcare startup1 February 2024

The healthcare industry in the UK reminds me of the banking industry in Russia in 2012: it is ripe for change, proper digital experiences, and, with improvements in ML (what they call AI nowadays), an even more radical overhaul. VisitHealth is a clinic in (almost-) Central London, with great diagnostics equipment and an ambition to deliver a 'Hospital-at-home' concept, utilizing the technology to bring medical assistance where needed. My role is officially called 'Marketing director'; however, it revolves around all digital channels and experiences and extends to developing medical services as well. I will publish a link once we update our website ;-)

P.S. I still develop Presentum as well. More updates on this matter are expected in late autumn, hopefully.

Presentum's UI refresh23 November 2023

I decided to refresh Presentum's UI a bit before going public with the service. If you've been following our story, you'll likely find this update enjoyable. Please visit the updated and share your thoughts!

Whisper AI at the heart of Presentum7 November 2023

OpenAI recently open-sourced their speech recognition model, which is fantastic news. This development allows me to integrate this tool into Presentum. I've built a prototype that processes a video from the platform and generates accurate text. Combined with OpenCV, an open-source computer vision library, interviewing practices are transformed into searchable documents. Based on the data, I can create comprehensive profiles for each candidate, enabling meaningful searches. You can describe what you're looking for, and the system will find candidates based on their stories. Plus, hiring managers can immediately watch the related video. Incredible!

Vipassana experience1 November 2023

I hadn't taken Vipassana seriously until summer 2023, when I applied and was accepted for a 10-day course. My experience in October was refreshingly awesome. It's not about religion or spirituality; it's about self-understanding. Ten days of noble silence and meditation, completely disconnected from all communication, were enlightening. I highly recommend it, though it's far from a vacation – meditating for about 10 hours daily is challenging. My only regret is not doing it 15 years earlier.

My mechanical keyboards journey (ended..?)5 October 2023

I recently realised I've tried around half a dozen mechanical keyboards and consistently used three over the last five years. However, since switching to the M1 MacBook Air with its excellent keyboard, I've been using it more frequently. Eventually, I needed a full keyboard with a numpad for Blender and similar apps, leading me to the Magic Keyboard, which I'm very satisfied with. My top three keyboards are: Das Keyboard 4, Logitech MX Mechanical (with fantastic backlighting), and now the full-sized Apple Magic Keyboard. I know some people aren't particular about keyboards, but for me, they've become an extension of my hands, especially since I began coding and writing extensively every day.