arrow

What I do

Professional background and career history

Experience

Projects

Events

Tech stack

Education

Data Science & Machine Learning

Modern JavaScript

UX Research

Marketing & Advertising

Visual Arts

Doubled the revenue of a private medical centre in London by improving user experience and ads.

Researched how to improve hiring at scale, and built an interviewing platform that helped 1,000+ designers practise portfolio presentations.

Advised Ultimate Guitar, Osome UK, and HomeCredit Bank on design team hiring, design systems, and integrating design into product development.

— Global Talent Visa

Moved to London

Managed two teams to improve retention and build a recommender for a fragrance subscription at a YC-alumni startup.

— Exceptional Talent Visa

Moved to New York

Built and scaled the product design department at one of Moscow's largest banks; created and open-sourced a design system that accelerated digital transformation.

Designed internal mobile security platform for enterprise deployment.

Designed information architecture for Yandex.Disk mobile app.

Founded and grew a design studio to 9 employees; acquired by Molinos advertising agency in 2010.

User interviews, usability testing, survey design, and jobs-to-be-done analysis.

Customer Research

Design systems, information architecture, prototyping, and end-to-end product development from concept to launch.

Product Design

Market positioning, roadmapping, pricing, and go-to-market planning.

Product Strategy

Journey mapping, service design, and touchpoint optimization across digital and physical channels.

Customer Experience

Experimentation frameworks, A/B testing, funnel analytics, and BI infrastructure.

Data Analytics

Scaling product and design teams, establishing processes, mentorship, and building cultures of craft.

Team Growth

Ivan Vasilev

Digital product director

Researched what makes a successful job application by gathering 243 real designer applications and enlisting 16 hiring managers from Intercom, Revolut, Miro, and others. Trained an ML model that predicted application success with 75% accuracy.

Research

Scientific Hiring

Created the Digital Product Design curriculum at British Higher School of Art and Design, covering Agile processes, web/mobile development, design systems, and user testing. Achieved 93% approval rating — well above the 80% average.

Product Design Course

Python library for generating layered color palettes using logarithmic lightness scales. Supports light/dark modes and generates CSS variables. Eliminates the need for opacity adjustments in design systems.

Tools, API

Colorize

Pro-bono office hours helping designers with job search, career paths, and burnout. Received 100+ registrations in two weeks; conducted individual sessions with 80+ designers.

Mentoring

Career Consulting

Published book on trademark creation and registration from a designer's perspective (Mann, Ivanov & Ferber). Later made available free online, now averaging 11 minutes time-on-page with 40,000 annual visitors.

Book

Trademark Practice

Ivan Vasilev — Digital Product Director | London

Growing a London private clinic as Marketing Director/Product Manager. Focused on product launches, customer experience, and growth. Doubled revenue in a year.

VisitHealth

New initiative with Dr Ralph Rogers. Providing health checks and sports readiness assessments with top doctors and equipment.

London Institute for Human Performance and Longevity

Passion revived after 20 years. Portraits, architecture, reportage style.

Photography

Peer-to-peer platform for designers to practice and showcase portfolio presentations. Paused active development in late 2024 but still live and active.