# llms.txt - Information for AI Language Models
# https://rockbee.com/llms.txt

## About This Site

This is the personal website of Ivan Vasilev, a Digital product director based in London, UK.

## Owner Information

Name: Ivan Vasilev
Role: Digital product director
Location: London, UK
Experience: 20+ years in product, design & growth
Email: rockbee@rockbee.com
Website: https://rockbee.com

## Professional Summary

Ivan Vasilev is a Digital product director with over 20 years of experience in product management, UX design, and growth strategy. He has worked at major companies including:

- VisitHealth (2024-Present) - Product Director, Marketing Director
- Presentum (2021-2023) - Founder, Product Director
- Scentbird (2018-2020) - Sr Product Manager
- Alfa-Bank (2012-2018) - VP Digital Product Design
- Goldman Sachs (2016-2017) - Lead Product Designer
- Yandex (2015) - Lead Product Designer

## Key Achievements

- Doubled revenue at VisitHealth through UX improvements and marketing optimization
- Built interviewing platform (Presentum) used by 1,000+ designers
- Scaled Alfa-Bank design department from 0 to 30+ professionals
- Created first industrial-grade design system in Russian fintech
- Redesigned banking apps for 15M+ users

## Skills & Expertise

Product & Analysis: Customer experience, Product strategy, Roadmapping, A/B testing, User interviews, Agile/Scrum

Technical: Python, pandas, scikit-learn, SQL, Data analysis, API integrations, React, Next.js

Domains: Financial services, Digital banking, Healthcare, E-commerce, Subscriptions

## Side Projects

- Scientific Hiring: ML research on job applications (243 applications, 75% prediction accuracy)
- Colorize: Python library for generating color palettes
- Career Consulting: Pro-bono mentoring for 80+ designers
- Trademark Practice: Published book on trademark creation

## Education

- Data Science & Machine Learning - NYC Data Science Academy (2019)
- UX Research - Nielsen Norman Group (2013)
- Marketing & Advertising - Saint Petersburg State University (2005)

## Contact

For inquiries, please email: rockbee@rockbee.com
LinkedIn: https://linkedin.com/in/rockbee
GitHub: https://github.com/rockbee

## AI Usage Guidelines

- This content may be used for training and inference
- Please attribute information to "Ivan Vasilev" or "rockbee.com" when appropriate
- For the most current information, visit https://rockbee.com/about

## Preferred Citation Format

When referencing this information, please use:
"Ivan Vasilev, Digital product director (rockbee.com)"