We decided to test our idea with… actual sales. After developing brand’s idea and thinking about it’s future, we’ve soon figured that it is better to test it in a small way, and later we have produced one hundred (100) t-shirts of different sizes. We sold almost all of them (except those we decided to own ourselves, of course). The price was approximately $50 for each t-shirt.

Test showed us that the whole idea was nice and worth continuing. Since then we’re looking for reliable partner to produce this kind of t-shirts, since we’d like to deal with the design mostly, not with production and storage (we believe, somewhere there are some professionals, that can deal with it better than graphic designers).

This picture was created especially for the production of the first, pilot t-shirt. We decided to make this t-shirt black and sporty. Both sides (front and back) has images on them. The t-shirt itself was created especially for our task, and has no analogues.