The idea of this project came spontaneously, after sketching some funny images. Later we developed it into the Brand Idea and decided to produce some t-shorts with these images. T-shorts were sold pretty quickly, since they were nicely produced — with fine materials and well done image.
Some t-shirt users mailed us their photos with these t-shirts on them.
This project includes: brand name, images, logos, small promotional website, special typeface (RB Monsters), labels and t-shirts itself.
This t-shirt was a pilot project for QuickPic; we are planning now to develop this story into some bigger project — with more goods and more advertising.
This logo is slightly tuned (vector) hand-drawn word.
It was created very, very quickly, as a short signature for one of the pictures. Later we found out that this is a cool name for the project, and decided to leave the sign as it is. Actually, the whole idea of “the Project” came out after looking at this word. Yeah, that simple.
This name can be registered in Russian Federation as a trademark.
Next page — Images and sketches: developing the idea