Ivan RockBee Vasilev

Creative/Design director with more than 10 years of experience in web/desktop/mobile UI design, advertising campaigns and brand identity development


  • Web/Mobile UI design
  • Typography and fonts design
  • Brand identity development
  • Project management
  • Advertising ideas and copywriting
  • HTML/CSS coding for “quick and dirty” prototyping

Career highlights

  • 2013: Wrote a book about developing brand identity and creating trademarks (published in Mann, Ivanov & Ferber, one of the best known business publishing houses in Russia).
  • 2012-2014: Сampaigns and projects through Alfa-Bank period — Alfa/Iron Man 3 campaign, new Alfa-Click launch (famous russian online banking), PFM in the online banking and in mobile app (design and launch), new concept of mobile banking apps and new concept of online banking.
  • 2001-2012: Founded and managed design studio which was subsequently acquired by one of the largest digital agencies in St. Petersburg (Russia). Created at least 2 websites or corporate identities every 3 month in studio and later in Molinos.Ru agency, some of these websites recieved “Runet’s Rating” awards (for example, sobaka.ru in 2012).
  • 1998: Co-founded a successful start-up while in high school. “Soft5” quickly captured a significant market share and existed until 2012. The KravNetAdmin automation products for LAN centers such as internet cafe's and PC gaming clubs. The KravNetAdmin software suite manages multiple accounting and security aspects of such centers.


  • E-channels Design Director (title of Нead of Design Department)

    Alfa-Bank, Alfa-Lab (Moscow, Russia) September 2013–Present

    • Formed brand new department.
    • Hired team of professionals in UI design and web development.
    • Developed new concept of future online and mobile banking functionality, it's look and feel.
    • UX/UI research, design and development.
    • New products launch.
  • E-channels Project Manager in Marketing Department

    Alfa-Bank (Moscow, Russia) March 2012–September 2013

    • Advertising campaigns for online banking, mobile banking and SMS-banking services.
    • Created ads, websites, planned campaigns, messages, both offline (print, outdoor and video) and digital.
  • Head of Web Development and Design Department

    Molinos.Ru Advertising Agency (St. Petersburg, Russia) February 2010–March 2012

    • Client engagement
    • Web development and online advertising
    • HR (managing a team of 10 persons)
    • Art-direction
    • Projects management
  • Founder, business owner, art-director

    RockBee Design Studio (St. Petersburg, Russia) April 2006–March 2012

    • Client engagement
    • Web and brand identity design
    • HR (hired and managed a team of 5 persons)
    • Projects management
  • Co-founder, sales manager, designer

    Soft5 (St. Petersburg, Russia) 1998–2001

    • UI design for software (icons, windows, colors, etc.) — ideas and mock-ups.
    • Direct sales and customer support (by phone, e-mail and on-site customer visits).
    • Website design and online advertising/sales (mostly forums and BBS’ at that time, but it worked well for sales in other cities and countries as well).

    We sold over 100 copies in our city in the first year, then in different cities and countries.

    Translated project’s manual and UI into English, prepared first marketing materials of our software.

    When company matured, trained new salesmen.

Contact information

Ivan «RockBee» Vasilev

Ivan Vasilev


+7 985 295-80-42

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